How to innovate and make successful business
نویسنده
چکیده
Nowadays, facing the rapidly changing economic and business environment, growing competition from competitors and rising consumer expectations, enterprise which has withstood various tests of changeable situations, “innovation” is the way out amid fierce competition and one of the keys to success. Innovation means implementing new ideas, developing new products and improving existing services. Innovation helps enterprise grow in the marketplace and make business success. Innovation is ubiquitous. Based on my experiences in the office furniture industry, there are three major areas of innovation: product innovation, organisational innovation and marketing innovation. They are closely related to each other.
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